Banque Atlantique is recruiting

 Management: Business Customers Department

Place of employment: Douala
Status: Executive
Contract: Open-ended
Publication area: Internal / External
Main mission: Monitor the commercial and budgetary strategy, its implementation and compliance with

budgetary limits via the tools
OBJECTIVES AND MAIN ACTIVITIES
The Commercial Animation and Steering Manager is mainly responsible for:
1. Market analysis and participation in the commercial strategy o
Identification of opportunities and threats
Analyze commercial data and market research results from monitoring and market analysis in order to
to identify market opportunities allowing the implementation of an efficient commercial strategy to
ensure the growth of the Department
o Participation in the definition of the commercial strategy of the Direction
Decline the commercial strategy of the Direction at the scale of the perimeter in responsibility in order to define
development objectives
o Determination of market potential and customer segments
✓ Gather information relating to the market through studies or monitoring in order to better position oneself
✓ Order the data in an information system.
2. Development of the client portfolio while ensuring profitability
o Development of a marketing action plan in order to develop its e-reputation to increase its notoriety
o Study and determination of the potential target
Identify the typology of customers and exploit data from the commercial information system in order to respond
to better to the needs of the target
o Sales follow-up
Ensure the control of sales results and implement corrective actions
o Management of the marketing of the product/service and the customer relationship with customers
✓ Define a strategy of approach and adapted and targeted negotiation.
✓ Conquer prospects and retain key account customers by implementing
specific commercial actions.

3. Management of commercial performance
o Development of the commercial action plan to prioritize, manage, budget and program the various
commercial actions decided according to the objectives
o Support the commercial team by monitoring the implementation of the commercial action plan ( and/or marketing)
using dashboards and ensuring compliance with the budget
o Measurement of performance indicators using a performance management dashboard
o Carrying out partial and final assessments in order to control the achievement of objectives by implementing
corrective actions.
4. Animation of meetings
o Animation of the commercial team by various means (meeting, interview, incentives...).
o Team management
✓ Contribute to the professionalization of everyone by setting up training actions for
sales representatives.
✓ Monitor results and analyze performance through dashboards.
o Identification of anomalies with regard to the quality of service to the customer
o Integrating the commercial approach into the management approach, through the continuous improvement approach
, guaranteeing decisive competitive advantages within its scope.

REQUIRED QUALIFICATIONS AND EXPERIENCE REQUIRED SKILLS
▪ Minimum Bac+4 in Economics, Management,
Banking, Finance, Commerce
▪ Minimum experience of five (05) years in a
similar position, preferably in the banking sector
▪ Bilingualism (French – English) would be an asset.

▪ Knowledge
* Knowledge of the regulatory framework of the bank and
the banking environment of the CEMAC zone
* Knowledge of the activities, products and services of the
bank
▪ Know-how
* Use of statistical analysis techniques
* Use of reporting and analysis tools statistical analysis
(R, Python, PowerBi)
* Use of programming language (VBA,
Javascript, HTML, CSS...)
* Use of SQL
* Use of the Microsoft Office office suite
* Writing of reports / summary documents
▪ Know- to be
* Integrity / probity
* Sense of organization / autonomy / responsibility
* Rigor
* Dynamism / proactivity
* Availability
* Interpersonal skills / team spirit
* Result orientation
* Ability to manage pressure
* Spirit of analysis and synthesis

Submission of Applications

Send your cover letter motivation and your curriculum vitae to rh.recrutement@banqueatlantique.net no later than
Friday, May 5, 2023 , specifying in the subject “Commercial piloting”.
Any application received through a channel other than that indicated will not be considered.
Three weeks after this date, if you have not been contacted, please consider your application unsuccessful
.

Human Resources Department General Management